Advertising Slogans

Aim - To identify the key devices used in advertising slogans 

Slogan - Mc donalds - im loving it

Just do it - Nike 

Because your worth it - loreal 

Should have gone to specsavers - specsavers  

ADVERTISING TECHNIQUES   

Brand summary - Makes the brand's benefits & specialities clear

Brief - Clear and to the point 

Rhymes - Sticks in the mind, easy to remember

Repetition of brand name - Repeating something three times or more helps it to  
become more memorable

Alliteration - repetition on constanent sounds, similar to rhyming 

Use of second person - Consumer feels spoken to personally and involved in the  
 product or identity on offer

Use of every/always - Indicates the company's unswerving commitment 

Present tense - Universality/timelessness

Imperatives - Assertive demands designed to sweep the consumer along in agreement 

Use of capitals - For EMPHASIS

 Humour - Consumers are entertained, so tend to be well disposed be well disposed towards the brand 

Use of puns/word play - Gives second layer of meaning to impress the consumer with its smartness and novelty


Research Tasks

Print Ad
 

This print ad has used a very clever technique of puns / wordplay here to make it seem as if the pipes in the advertisement resemble a hand. The supposive hand in the ad is pointing to water which then says pipes point out problems which links to our hand. This ad then uses Second person to make them feel directed and interacted with to say that You can point out the problems and you can do this with the help of IBM. This is a really smart marketing tactic which was used and worked well to sell new pipes to people.



Social Media Ad




 This social media advertisement has tried to make the situation direct and relatable to students using persuasive techniques such as second person. This is because the main image the girl is saying 'if i can do well using this website then literally anyone can'. This is because the girl is trying to relate to younger people in eduaction who are struggling to achieve good grades. By using this technique it really directs the attention to these people and makes them want to try the website.


 Video Ad 

 This advertisement was really smart. It simplified the usage of a razer blade for shaving and convinces people to stop demanding for strange gimmacks such as a light on a razer blade as its just not natural. The advertisement uses second person to directly relate this sitatuion to your old grandad saying ' Your handsome ass grandfather only had one blade and polio' This makes the watcher feel obligated and feel as if they were being too demanding of what they wanted in the past and should just stick to simple basic products. This targets the dollarshaveclubs audience directly as it means that the products they are selling are now being opened up to. In this video it does even say that even a little kid could use the razor and be safe. This creates comfort that there is no risk of injury or cuts. 
  
Tesco slogan Ad

You shop, we drop - Shopping delievered to your door by www.tesco.com

Second person of the 'You'

Use of puns / wordplay - 'Shop 'til you drop'

Use of rhyme (shop and drop)

Brief with brand summary - Shopping 

Present tense - 'you shop' 

Repetition of brand name 


Burger King Ad 

Usage of second person of the wording 'you', 'we' and 'your' 

'Have it your way'

Lots of repition within the picture 

Also includes iconic burger king logo 

Innocent Orange drink Ad 

Usage of repition 'Never' 

Brand itself 'innocent' repition 

Repition of word 'juice' Driving home what the product actually is

Made by nature is persuasive 

San-seriff typeface

Most things are lowercase to show simplicity


Gambleaware.co.uk Ad

Fun has been written in a broad way which suggests its exciting and enjoyable. So this can be misleading as its about when the fun stops however off first look it just looks like fun.

Repition of stops and stop. 

Protein World Ad 

Alot of persuasive language features, use of 'you' direct adress

Beach body is an example of aliteration 

aliteration of the j's of juicy

Plosive language of 'Beach body' It really defines the perfection of which people have to strive. 

Retorical quesitoning as well to make it a statement to get you to think about your body 

Woman is sexualised extremely as a threatening manner 

Encouraging eating less and a not healthy diet 

'Pure performance' Aliteration of 'p' sound